Mike Birbiglia Sleeps with Downy in Macy’s Window

Comedian Mike Birbiglia is putting the freshness of Ultra Downy April Fresh to the test by living and sleeping for a week behind a Macy’s store window in New York City. Proctor & Gamble is using the event to pitch Downy as the latest sleep aid.But will a week of “clean sheet freshness” help Mike sleep better?It will be a tough test. Birbiglia is notorious for being a bad sleeper.“I am the worst